Users will soon have a updated setting that permits them to reduce the amount of AI-created content appearing in their feeds. This move comes as the service disclosed that it now features in excess of 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a global release. This advancement comes amid a rise in content created by AI, driven by emerging AI video creators.
AI Content on Other Platforms
It has been noted that almost 10% of the most rapidly expanding content creators on another major platform primarily display clips produced artificially. A considerable share of this content is classified as “AI slop”, a term for substandard, bulk-generated content that is often illogical or bizarre.
Based on user feedback that many people enjoy content produced via AI tools, including digital art to educational videos, and we aim to provide users the option to see more or less of that, according to their own choices,” stated a spokesperson.
Scale of AI Content
The service shared that there are currently over a billion videos on its app identified as AI-generated. Collectively, over 100 million videos are uploaded to the platform every day, making AI content a minor percentage of its total content library.
How to Adjust Settings
Members will be in a position to limit or boost the volume of artificial media they view by accessing the content preference feature in the app and choosing AI-made media. Other topics that currently be modified under the tool include current affairs, fashion, beauty, and movement.
Platform Guidelines
The platform’s rules require creators to tag “realistic” AI-made content, and it prohibits harmful deepfakes of public figures or critical incidents. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.
In addition, the service will now apply an “AI-made” label to content made using its proprietary AI systems, or detected by an collaborative effort for spotting AI-generated material. This measure is designed to deter users from attempting to circumvent the tagging system.
AI Literacy Programs
The company is furthermore establishing a $2m educational fund for specialists and institutions to develop educational content about using AI responsibly. This program will support charitable organizations dedicated to training coding and technology.
Moderation Strategy
The video-sharing app has justified its content review process, amid debate over intentions to cut jobs for a large number of review team members in the United Kingdom. The company is planning to eliminate 439 jobs in its trust and safety department in the UK capital, with worker representatives and online safety experts voicing alarm that humans are being replaced by automated systems.
A trust and safety lead clarified that people-led review would continue to be important, but artificial intelligence can shield workers by removing the most distressing content prior to it gets reviewed by staff. TikTok announced a 76% decrease in disturbing and violent content reviewed by human moderators over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as swiftly, which is the area in which a extensive automated help is really helping us process content quickly.”
